Frequently Asked Questions
Q: I’m already slammed with work. Why would I want to use video ads to increase sales and add to my workload?
A: Focus on results, not activity. Are you busy selling the right things to the right people? Focused advertising helps you sell your high-profit products to motivated customers so you can steward your time and money in the best direction for you and your business.
Q: Making a video ad will take up a lot of my time, right?
A: You can spend as little as three hours of your own time working with us.
- 1 hour planning with us
- 1 hour shooting your part
- 1 hour reviewing your ad
We do the rest!
Of course, if you want to spend more time working with us, we’re happy to have you.
Q: Do I have to be in the video?
A: No. We can find someone to be your spokesperson (a salesman, for example). Or we can hire a voiceover actor who speaks for you. You don’t need to be in your video ad.
Q: I can shoot videos on my phone. Why would I pay you to make a video for me?
A: Shooting your own videos on your cell phone for everyday social media posts makes a lot of sense. (We offer on-site workshops during which we teach you how to level up your cell phone videos.)
However, a solid video marketing strategy should include highly-produced ads because they get more customer engagement. But these types of ads can be tough for small businesses to pull together.
Here’s why you want to work with us to create your highly-produced ads:
First, our equipment can capture better video and audio than your cell phone. Your phone camera is perfect for making less-produced videos for everyday social media posts. But cell phone cameras have limits that will keep you from making really eye-catching videos.
Second, our editing software gives us more flexibility and creativity than your phone’s video editing app. Your phone video editor makes creating videos easy. But that means having to settle for limited editing options. It’s those little tweaks that can make or break a video.
Third, making an effective video ad takes more than just a fancy camera and a nice mic. When making video ads, it’s crucial to write an engaging script, to get the videography details just right, and to make precise edits. It’s hard work and takes a lot of practice to get right.
Q: What’s the difference between social media posts and paid social media ads?
A: It’s all about how you get people to see your content.
Facebook and Instagram let you create posts for free, but it’s up to you to get people to see those posts by persuading users to like and follow your page. Using social media in this way is part of an “inbound marketing strategy” in which you reach out to potential customers who are already familiar with your business or your product offerings.
If you opt to pay for advertising, Facebook and Instagram will place your ad in the feed of users who you decide to target. This is an outbound marketing strategy in which you reach out to potential customers who probably don’t know about your business or your product offerings.
Businesses usually benefit by using both types of marketing.
Inbound marketing builds loyalty and trust to your brand by organizing a community around your business and by offering information that adds value to potential customers’ lives. Inbound marketing is a long game and focuses more on persuading repeat customers to buy again. It makes sense for you to shoot your own inbound marketing/free social media posts. You need more of these posts and you’re reaching out to people who you’ve mostly already convinced to trust your business.
Outbound marketing builds brand and product awareness by getting customers’ eyeballs on your name, logo, and product offerings. This is more of a short game and focuses more on persuading customers to buy from you for the first time. It makes more sense to for you to hire a video agency like Brantbury to shoot your outbound marketing/paid social media ads. You only need a handful of these ads, and you’re reaching out to people who are judging your business for the first time, so you need to look your best.