videos do for
Powerful videos help businesses, non-profits, and individuals achieve their goals.
But how exactly?
The Brantbury Method
In Phase 1 of the marketing flywheel, businesses, non-profits, and individuals decide who exactly makes up their target markets. Brantbury Studio helps clients attract their target markets through an inbound marketing strategy or a paid advertising strategy or a combination of both.
Besides identifying the target markets, businesses, non-profits, and individuals also decide where they want new visitors from their target markets to go – a website, a dealership, an information meeting, etc.
Brantbury Studio then creates ad content that welcomes the target markets to visit the right place.
In Phase 2 of the marketing flywheel, businesses, non-profits, and individuals make the case to their visitors that their unique products and services are worth the investment.
Each client picks a clear goal for the phase such as 1) a customer clicking the “FIND A DEALER” button or 2) a customer placing an item in the shopping cart or 3) a customer signing up for a free consultation.
Brantbury Studio then creates content that helps pull the visitors toward the client’s goal.
In Phase 3 of the marketing flywheel, businesses, non-profits, and individuals focus on sealing the deal by persuading their leads to complete the purchase, make the donation, volunteer to help, etc.
This phase often includes money being paid, so it’s the most painful phase for customers. For that reason, it’s crucial to continue making the case during this phase that a product or service is worth the investment.
Brantbury Studio creates and deploys content that helps persuades potential customers to take the plunge.
In Phase 4 of the marketing flywheel, businesses, non-profits, and individuals invite satisfied customers to leave reviews, comments, pictures, etc. on their social media pages or website.
This often-overlooked phase can help drive organic interest in a brand by creating a positive, community vibe.
Brantbury Studio creates and deploys content that encourages customers to share the story of their interaction with a business, non-profit, or individual.